Packaging design
When it comes to essential snacks and gifts for the New Year, nuts must be among the top choices. They are the healthy choice in the snack world. Today, let's take a look at some creative nut packaging designs that leave a lasting impression.
Does the packaging of agricultural products give off a "rustic" vibe in most people's minds?
Agricultural product packaging should not deliberately pursue luxury, nor should it be too exaggerated, otherwise it will lose its unique "earthy" nature. However, "earthy" does not mean "bland" or lacking in interest. In addition to reflecting the product itself, adding some fun elements to the packaging can deepen consumers' impressions of the product.
The variety of beverage packaging on the shelves is so eye-catching, making mineral water seem plain in comparison. Quality-conscious individuals place great importance on sensory experiences and are particularly choosy about a product's appearance. Nowadays, major brands are showcasing their design prowess in packaging. Let's take a look together~
Looking at so many disposable packages in daily life, do you ever feel a moment of regret? How to make packaging play a bigger role, instead of just being packaging, is a question many designers are pondering. Today let's take a look at creative "packaging +?" ideas, and you will be amazed to see the infinite possibilities packaging can offer.
Packaging nowadays is not just for carrying a product, but also shoulders the marketing task, serving as a 'silent salesman.'
Good product packaging can quickly catch the attention of consumers, even prompting impulse purchases.
If the packaging alone makes people want to spend money, it is surely a successful design.
How to quickly attract attention? In the famous 3B principle proposed by advertising guru David Ogilvy, beauty, beast, and baby, these three elements are the most perceptually effective and emotionally evocative creative forms of expression.
Applying the 3B principle to packaging design is equally applicable, so today let's take a look at how adding some beast elements can soften the packaging.
Creative design is often born out of a designer's insight into the essence of the product and the real needs/usage scenarios of the users. Its goal is to evoke users' emotions or awaken a certain cognitive awareness (such as environmental awareness/public awareness).
There are many methods and approaches to design, and the 5 products we have selected today are all created by refining concepts of common products in daily life and then "piecing" them together. Ultimately achieving the effect of 1+1 >10.