Table of Contents
- 1."Do the warrior nations also act cute?"
- 2."Clucking eggs"
- 3."Gift from the squirrel"
- 4."A bag of rice with fish every year."
- 5."Honey with wings grown"
- 6."The Metamorphosis of a Duck"
- 7."The Underwater World in Hand"
- 8."Wool comes from sheep."
- 9."The Whispering of a Small Biscuit Jungle"
- 10."Take out a little puppy."
Packaging nowadays is not just for carrying a product, but also shoulders the marketing task, serving as a 'silent salesman.'
Good product packaging can quickly catch the attention of consumers, even prompting impulse purchases.
If the packaging alone makes people want to spend money, it is surely a successful design.
How to quickly attract attention? In the famous 3B principle proposed by advertising guru David Ogilvy, beauty, beast, and baby, these three elements are the most perceptually effective and emotionally evocative creative forms of expression.
Applying the 3B principle to packaging design is equally applicable, so today let's take a look at how adding some beast elements can soften the packaging.
1."Do the warrior nations also act cute?"
If a little cat pops out on the shelf, no one can escape the cute attack from meow-meow. It's just unexpected that such a soft and cute design comes from a warrior nation. The Russian milk brand Milgrad invites cats to appear on the packaging to sell cuteness. The most interesting part is that by placing 4 bottles of milk together, various postures of little cats can be formed, as if they are interacting with you on the shelf. Hmm, humans really can't resist the healing power of small animals, even warrior nations are no exception.
2."Clucking eggs"
How can the same egg change into different shapes? The answer is, make it into fried eggs.
By designing various shapes of fried eggs into a variety of poses of hens, this unique egg packaging is created.
Overall, the effect is also that of a hen, as if each box of eggs is still in the hen's belly, full of vitality and cute~
3."Gift from the squirrel"
When it comes to nuts, what do you think of? Nature, health, nutrition, and so on.
Hrum-Hrum first thought of squirrels, which often store nuts in their cheeks. Inspired by this cute scene, this packaging was created.
The pouch filled with nuts, stuffing the squirrel's face, holding it in your hand looks like a squirrel presenting nuts it picked for you, highlighting the product's natural additive-free features.
4."A bag of rice with fish every year."
The Chinese people have symbolized abundance and prosperity with the phrase "fish every year" since ancient times. If this blessing were to be manifested, filling a fish's body with rice would be the most vivid representation. A tote bag designed in the shape of a pair of fish, with a handle formed by the weight on both sides, fulfills the functional need for carrying. Therefore, even the most everyday products can generate unprecedented novelty as long as habitual thinking is broken.
5."Honey with wings grown"
What changes can a jar of honey make? A simple small cut on the label by the designer gives life-like wings. This clever design makes this jar of honey stand out instantly. Sometimes, breaking the norm doesn't require drastic changes, just a little creativity can bring unexpected surprises.
6."The Metamorphosis of a Duck"
The brand IP image designed by Panhu Laboratory for "Jiū Jiū Yā" is a small yellow duck with wide eyes and a silly expression. The strong color contrast is visually striking, transforming the slightly bland duck into the current trendy and cute duck.
7."The Underwater World in Hand"
Can you imagine a dolphin leaping out while brewing tea? The Japanese tea brand Ocean Teabag has designed tea bags in the shapes of different marine creatures like dolphins, octopuses, jellyfish, etc., each paired with various types of tea leaves. For example, the dolphin tea bag contains blue butterfly pea flower tea, while the squid tea bag contains black Pu-erh tea. As you brew your tea, your cup transforms into an underwater world.
8."Wool comes from sheep."
The three-dimensional sheep image is cute and adorable, using yarn directly as the sheep's body, allowing the texture of the yarn to be felt intuitively, creating a natural and ecological atmosphere.
9."The Whispering of a Small Biscuit Jungle"
Five different colored cookies, designed as various animals, each cookie transforming into a raccoon, bear, deer... paired with a green jungle background, creating a packaging full of storytelling vibes.
10."Take out a little puppy."
When you open this package box, you will gradually unpack a cute little dog. A tedious unboxing activity turns into a fun handicraft creation. Packaging is not just a visual presentation, but also a dynamic experience. By observing consumer behavior attentively, perhaps we can design better user experiences.
After seeing these cute packaging designs today, has it sparked your inspiration? Often by adding some animal elements, not only can it make the entire packaging full of vitality, but it can also cleverly tell the brand story and vividly showcase the product's distinctive features.
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