Creative design is often born out of a designer's insight into the essence of the product and the real needs/usage scenarios of the users. Its goal is to evoke users' emotions or awaken a certain cognitive awareness (such as environmental awareness/public awareness).
There are many methods and approaches to design, and the 5 products we have selected today are all created by refining concepts of common products in daily life and then "piecing" them together. Ultimately achieving the effect of 1+1 >10.
1.Fresh + Newspaper = ?
Fresh, fresh, the most important thing is "fresh"! How to choose a fish that is fresh enough may be a basic skill that every chef needs. Experienced chefs may have their own unique ways. But for the average person, how can you ensure that you also pick a fish that is fresh enough?
Metro, which comes from freshly caught sea fish, was inspired by the tradition of "wrapping fish in paper," and distilled the two key points of fresh "freshness" and newspaper "timeliness". They decided to wrap the fish in today's newspaper and attach a label with the date from the newspaper to remind consumers "look, our sea fish is fresh enough". They help consumers make decisions more easily through this method, thereby gaining consumers' trust and favor.
2.Vegetables + Creative paper = ?
What to do if children are unwilling to eat vegetables? Many parents may encounter this dilemma. A seemingly irrelevant product called "picture books" has given designers inspiration. During a child's enlightenment stage, their understanding of the world is built upon imagination, and they tend to accept things in a more visual manner, with cartoon characters being one example. A supermarket in Romania understands this well and has designed a "Vegetable Heroes League" to dress vegetables in "heroic attire".
This made the local children extremely delighted, and those previously "hated" vegetables suddenly had their own "heroic stories." Children began introducing this once hated "vegetable" hero to their surrounding peers. Many kids in their community say: "Fruits and vegetables can make us healthy, strong, active, and happy!"
I didn't expect the packaging design could tame these little rascals!
3.Calendar + Various Creativity = ?
3.1 Calendar + alarm clock
How to extract the concept of "time" from the calendar and combine it with alarm clocks?
For this purpose, Telegramme has created a alarm clock-shaped mesh calendar. Every inch turning of the arrow represents the passing of time. A year's time is further divided into quarters, weeks, and days. Four small birds are in charge of the four seasons of the year.
3.2 Calendar + Color Chart
People who understand printing know that there is always a certain color difference between the colors displayed on the screen and the final physical samples, partly due to the different formats of the two displays and partly due to the lighting angles causing color deviation. Now, a colorful calendar that designers can easily access has been directly provided, combining beauty and practical value. Each page can be torn off individually to make a color swatch booklet, adding a bit of fun to everyday life.
3.3 Calendar + Bubble Wrap
Many people seem to have the habit of popping bubble wrap, as if they can't bear to throw it away without popping it flat.
The development of calendars till now is not only about timekeeping. It's more about how to combine with various creative ideas and explore its more interesting applications.
4.Daily necessities + clothing = ?
4.1 Bottle + Cap
In Europe, every winter, the Innocent juice bottles on the shelves will be wearing small knitted hats. Upon closer inspection, the shapes of these hats are all unique and diverse. These little hats are not just for cuteness, there lies a heartwarming story behind:
The winter in the UK is long and cold, and some elderly people living alone get sick due to poor conditions. Juice company Innocent and charity Age UK have launched a charity campaign where grandparents and volunteers hand-knit small hats. For each hat sold, Innocent will donate 25 pence to Age UK to provide warmth and hot meals for the elderly knitting the hats.
4.2 Tea bag + clothes hanger
When a design company receives a tea bag design project, they are always thinking about how to create a tea bag that doesn't look "bland."
Designers are reminded of the "hanging" action when making tea, which is somewhat similar to the act of hanging clothes. Why not combine the two scenes together? This sounds like it would be more interesting.
So, this tea brand directly turned tea bags into "clothes" and added a hanger. The hanger places the tea bag upright on the edge of the cup, maintaining the aesthetic effect while adding functionality.
5.Rice + farmer = ?
What kind of patterns can be designed with a bag of rice? Japanese designers have given us a 'lovely answer.' Design companies collaborate with local farmers to design the concept, employing local calligraphers and artists to sketch out the hardworking image of rice producers with a few simple strokes on the rice bags. Artists use minimal black lines and the simplest brushstrokes to capture the facial expressions of the rice farmers as much as possible.
Various types of rice are emerging in China now, but most packaging is woven or plastic bags, lacking aesthetic appeal. Unexpectedly, rice, which has been ignored, is now having its moment. Backbone Branding, a brand agency in Armenia, was commissioned by a local small company to design a cute and lovely rice bag packaging.
When placed on the shelves, it looks as if these farmers are engaging in interesting conversations, creating a dramatic effect and attracting attention.
In addition, in addition to meeting functional needs, they also chose a sustainable eco-friendly hemp fabric. Another small highlight is that the headgear worn on these figurines is not just a regular ornament, but a convenient measuring cup, marked with 100g and 200g respectively, the perfect portion for one person.
The design company hopes that their designs can not only meet the display and functional attributes of the product, but also pay tribute to the hardworking producers behind the product.
After reading these 5 cases, I don't know if you have gained a new understanding of the design method where 1+1>10? I recommend saving it, and when you are thinking about design solutions in the future, take it out and go through it again. Perhaps the next "out-of-the-blue" creative packaging will be the one you design!
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