Packaging design
In the fiercely competitive fast-moving consumer goods industry, outer packaging has always been a battleground for major brands to attract consumers. With the maturation of the consumer market, the importance of "appearance" in people's purchase decisions is increasing. Consumers are becoming more and more picky about product packaging, so they are very willing to pay immediately for a beautiful package.
What do food packaging designs that have won international awards look like? What makes them special? Let's take a look together~
Creative design is often born out of a designer's insight into the essence of the product and the real needs/usage scenarios of the users. Its goal is to evoke users' emotions or awaken a certain cognitive awareness (such as environmental awareness/public awareness).
There are many methods and approaches to design, and the 5 products we have selected today are all created by refining concepts of common products in daily life and then "piecing" them together. Ultimately achieving the effect of 1+1 >10.