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The demand for tea packaging in the current market is particularly high. The market segmentation is becoming increasingly detailed. It used to be thought that only people of a certain age liked to drink tea, but that is not the case. Nowadays, drinking tea has also become a fashion trend for young people, and the variety of tea types is increasing. Therefore, various styles have emerged in tea packaging. Let's take a look at some of them together today.
1. Stylish minimalist modern packaging design
First is the style preferred by young people:
This type of tea packaging is mostly colorful, eye-catching, with a focus on copywriting, presenting a simple and modern overall feel that better conveys the attitudes and current state of young people.
UKIYO is the first Matcha product, connecting premium design with premium Matcha flavor. Our beautiful series packaging uses bright, eye-catching Fedrigoni woodfree paper, appealing to the hearts of young people, design consciousness, health consciousness for a thousand years. We hope our products appear as comfortably as possible in food halls and home store environments on wallpapers and stylish pages.
2. Japanese minimalist style packaging design.
Simple color matching, large areas of white space, paired with wooden containers, showcasing the Japanese Muji style perfectly. Even after finishing this set of tea, it can be a nice decoration at home.
The packaging design system for BASAO's tea bag series, including drawer-style box opening and brewing card style, is established on a "file-style" foundation. By establishing closer interaction with users, including displaying tea boxes at home, the sensation of fingers flicking through tea bags to find desired flavors, easily accessible brewing instruction cards, etc., BASAO demonstrates professionalism and richness in the field of tea, as well as a persistent pursuit of artistic and environmental values.
3. Watercolor illustration style packaging design
This Taiwan high mountain tea, painted in watercolors, depicts a serene and leisurely scene. Despite its single color, the varying degrees of brush strokes convey a sense of tranquility, leisure, and satisfaction. It's all as beautiful as poetry.
Using different shades of color and media to represent various tea related items such as tea leaves and tea bags. Incorporating visual elements of the tea making process including plucking, roasting, and rolling to express the delicate craftsmanship of Taiwan's tea culture.
The author used acrylic paint to depict lotus, lavender, marigold, and chamomile flowers. "I want my brand to look very natural and organic, so my color scheme is made up of earth tones."
4.Vibrant illustrated packaging design featuring vivid colors.
Korean design has always been very popular among designers. This packaging combines color blocks in a striking way, giving people a pleasing visual experience.
Low-saturation colors are currently also very popular, with a whole set of tea bags looking very comfortable, paired with simple text, simple yet exquisite.
5.Innovative packaging design
In Chengdu, there are tea houses in bustling commercial areas, tea stalls in narrow alleys, and tea houses everywhere. Tea is not just a beverage but has become an indispensable part of life. A table of mahjong, a pot of good tea, and plenty of time - this is the most pleasant way of life for people in Chengdu. The brand 'Slowbeat' allows people to intuitively experience the leisurely and carefree life in Chengdu. The tea packaging is creatively designed with the beloved 'mahjong' of Chengdu people, combining tea drinking with playing mahjong in a fun and unique way. The outer box pattern cleverly integrates tea and mahjong, and after taking out the mahjong small box, the bottom of the large box reveals a tea house/slow living themed small illustration, making the overall design novel yet full of life flavor.
Chengdu Panda Heart Panda collaborates with Sichuan Tea Group in hopes to develop a portable, youthful, and high-quality tea packaging themed around the background story of Chengdu Panda. The packaging mainly expresses Chengdu Panda, Sichuan characteristics, tea culture through artistic illustrations...
6.Traditional style packaging design
This type of packaging, while keeping it simple and traditional, leaves a lasting impression on customers of all ages. The packaging chosen below uses color paper with a strong oriental flavor as the base, paired with fluffy and rough wool paper on the surface, simulating the texture of ancient Chinese hand-made books. Sewing modern design into classical style conveys the cultural elegance of the tea-making process.
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