Packaging design
Packaging nowadays is not just for carrying a product, but also shoulders the marketing task, serving as a 'silent salesman.'
Good product packaging can quickly catch the attention of consumers, even prompting impulse purchases.
If the packaging alone makes people want to spend money, it is surely a successful design.
How to quickly attract attention? In the famous 3B principle proposed by advertising guru David Ogilvy, beauty, beast, and baby, these three elements are the most perceptually effective and emotionally evocative creative forms of expression.
Applying the 3B principle to packaging design is equally applicable, so today let's take a look at how adding some beast elements can soften the packaging.
Creative design is often born out of a designer's insight into the essence of the product and the real needs/usage scenarios of the users. Its goal is to evoke users' emotions or awaken a certain cognitive awareness (such as environmental awareness/public awareness).
There are many methods and approaches to design, and the 5 products we have selected today are all created by refining concepts of common products in daily life and then "piecing" them together. Ultimately achieving the effect of 1+1 >10.
The demand for tea packaging in the current market is particularly high. The market segmentation is becoming increasingly detailed. It used to be thought that only people of a certain age liked to drink tea, but that is not the case. Nowadays, drinking tea has also become a fashion trend for young people, and the variety of tea types is increasing. Therefore, various styles have emerged in tea packaging. Let's take a look at some of them together today.
Every product has a packaging, just like everyone needs a set of clothes. Many designers use their creativity and come up with various imaginative small innovations, adding a lot of fun to our lives as consumers. Let's take a look together~