Packaging design
In the fiercely competitive fast-moving consumer goods industry, outer packaging has always been a battleground for major brands to attract consumers. With the maturation of the consumer market, the importance of "appearance" in people's purchase decisions is increasing. Consumers are becoming more and more picky about product packaging, so they are very willing to pay immediately for a beautiful package.
What do food packaging designs that have won international awards look like? What makes them special? Let's take a look together~
The variety of beverage packaging on the shelves is so eye-catching, making mineral water seem plain in comparison. Quality-conscious individuals place great importance on sensory experiences and are particularly choosy about a product's appearance. Nowadays, major brands are showcasing their design prowess in packaging. Let's take a look together~